Like most universities, Wittenberg University in Springfield, Ohio, relies on the support of former students, their families, and the community at large to maintain a strong endowment.
When they saw December 12, 2012, on the horizon, they decided to make the most of it with a quick and simple direct mail campaign, utilizing an affordable-to-mail format — the postcard.
When your promotion is going to arrive in someone’s mailbox, it will need to compete for attention, quickly communicating its message and perhaps pulling on the heartstrings of the recipient. This postcard did exactly that.
Attention-getting design + Clear and brief message = Effective direct mail campaign
