Wittenberg had worked on establishing a brand, and with the addition of a Creative Services Manager, was able to tie everything together and put it all in place.
The university has a broad constituency. Postcards (first slide) have been an effective way to reach a variety of audiences affordably. Consistent implementation of the brand is obvious. With so much to communicate, handouts (second slide) that appear to be professionally printed but are in fact
run as needed on the school’s laser printers meet the demand for regular outreach, particularly about new programs. The alumni magazine (third slide) is first-rate through and and through; see more here.
