“Selling Happiness” — an exhibit of unusual Korean-designed consumer items and marketing materials — opens a window to the vibrant, tumultuous years of change and growth in South Korea, from the 1960s to the 1980s.
The exhibit manager worked with me to produce promotional materials, including posters (large and small), invitations (printed and e-mail), exhibit handouts, grand opening program, and newspaper ads.
To broaden the visitor’s experience, on-site graphics include a variety of large-format posters (2nd slide) that support and explain the materials contained in the exhibit and showcase visuals not available for the exhibit itself.
Distinctive and engaging visuals + Successful implementation in myriad formats, sizes, and color configurations = Event identity design that works
